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How could The Telegraph use data to reach across editorial, analytics and sales teams?
What kind of actions would their teams take after seeing website data?
How would using analytics improve user-experience for their readers?
How could data help their sponsored content strategy?
How Parse.ly Helped
Democratized data in their newsroom
Connected web best practices with success
Uncovered contributions based on data
Helped to understand audience actions
Optimized sponsored content on The Telegraph site