Content-powered API

Create personalized user experiences based on your site’s audience analytics by accessing our HTTP/JSON API.

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API Tech Docs

Rapid access to aggregate audience analytics

Infuse existing sites, apps, and reports with Parse.ly data — including our real-time traffic data.

Some of the largest websites in the world build real-time most popular, trending and recommended modules on top of their audience data through Parse.ly’s API.

how our api works

Show recommended content proven to keep readers interested

Parse.ly’s personalized API calls have beat the competition when it comes to keeping readers on a site.

Slate compared our recommended content API to three competitive solutions and found the largest lift in page views per visit, 6%, from using Parse.ly.

Read more

"Because Parse.ly is doing the analysis at the content and key word level, we know that their recommendations are going to interest our readers.”

Jason Marlin
Director of Technology
Go to Arstechnica.com

Using the Parse.ly API

Improve on-site search

Help your readers discover the content they’re looking for on your site by utilizing all the meta-data that’s already being processed in the Parse.ly dashboard.

Quicker product buildouts

Build internal tools for your team based on audience data, without needing to re-invent the wheel. Internal on-site overlays, improved CMS functionality and new advertising products have all been created using the Parse.ly API.

Give readers meaningful context

Create personalized user experiences through custom modules and story selections that are selected using real-time data.

Get to revenue faster

Increase the value of your native advertising programs by driving more readers to sponsored content.

See how websites have used the Parse.ly API