Post Detail Pages

Clicking on a post will take you to a post detail page. Here, you can get a more granular look at post data and high level metrics on your post. At the top of each page, you’ll see author, section, publish date, post lifecycle and tags associated with this post.

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Realtime and Historical Data Summary

Use the pulse/historical toggle at the top of the graph to switch between real-time and historical data for a single post. To select a date range, click the calendar icon to the right of the toggle. The top section of this page shows visitors and pageviews with conext below. This context tells you how this article is performing in comparison to the rest of the site traffic in the selected period. Next to these numbers are author and section benchmarks.

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Referrals and Detailed Domains

The referral section will help you pinpoint the audience for your post. Each referral type shows the total volume of page views and what percentage of traffic that came from each referral bucket.  Click on any bucket to only see the referrers for that type (and click again to see all types).  This is a great resource to measure the effectiveness of social media efforts or to find audiences that are discussing your article.

Expand the any domain to see the exact URLs that are driving readers to your content. See more about this on the Detailed Referral page.

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Visitor Segmentation

For those accounts in our Analytics or Data Pros Tier, you’ll see device breakdown and new versus returning visitor breakdown.

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This tells you what type of device your readers are using to read this article.

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Recirculation Data

At the bottom of the post detail page, you can see what actions your readers are taking after viewing this post.

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If you have a linking strategy in place, you can use this data as a scorecard to see if viewers are actually clicking on what you want them to. You can also use Parse.ly’s API to test which posts yield the highest percentage of clicks to other posts.

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