Parsely, Inc. Privacy Policy

Welcome to Parsely, Inc. (“ Parse.ly ,” “ we ,” “ us ,” or “ our ”), the operator of the Parse.ly Dash Service analytics service that allows publishers to track usage and activity on their own website on a non-personal basis and perform analytics related to the tracking (the “ Dash Service ”). We have created this privacy statement (“ Privacy Statement ”) in order to demonstrate our commitment to you (“ you ” or “ your ”), our user, regarding your privacy with respect to information that you submit to Parse.ly through parsely.com  (the “Site” as further defined below) or the Dash Service. As a general rule, there are two categories of users of the Site and Dash Service: " Publishers " who are operators or publishers of websites that make the Parse.ly Dash Service available on their website (“ Publisher Sites ”), and " Visitors " who are individual visitors of the Site or a Publisher Site.

Because we gather important information from users of the Site and Publisher Sites, as well as related services provided by Parse.ly (collectively, the “ Services ”), we have established this Privacy Statement as a means to communicate our information collection, use and dissemination practices.  In order to access and use the Dash Service, you must agree to our Terms of Service and any other applicable terms.  Capitalized terms not defined in this Privacy Statement will have the meaning ascribed to them in the Terms of Service.

So we are clear on the terminology: “ Personal Information ” means contact information (e.g., your name, address, email address, and/or telephone number) and any other non-public information that is used or intended to be used to personally identify an individual, and any other non-public information that is associated with that information.  “ Anonymous Information ” means information that is not used or intended to be used to personally identify an individual.

BY USING OUR SITE OR SERVICES OR SUBMITTING PERSONAL INFORMATION THROUGH OUR SITE OR SERVICES, YOU AGREE TO THE TERMS OF THIS PRIVACY STATEMENT AND YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR PERSONAL INFORMATION ACCORDING TO THIS PRIVACY STATEMENT. YOUR PERSONAL INFORMATION MAY BE PROCESSED BY US OR ON OUR BEHALF IN THE COUNTRY WHERE IT WAS COLLECTED AS WELL AS OTHER COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY.

Collection and use of Information

Through the Site

Visito rs and   Publishers : We collect Personal Information about Visitors only when it is submitted voluntarily.  This may occur when you send us an email or otherwise communicate with us.  If you are accessing the Site or Services on behalf of a Publisher, you may provide certain information when you register, for example, your organization’s name, email address and password. We also collect certain Personal Information from Publishers in order to process subscriptions, including credit card numbers and associated billing information. We refer to this information as “ Billing Information ”. Whether you are a Visitor or a Publisher, we use your Personal Information to respond to your requests, resolve problems, improve the quality of the Site and Services, and market our products or services and those of third parties to you through the Site or other means of communication.  Having said that, we use your Billing Information, only for purposes of authentication and to process your payments.

Whether you are a Visitor or acting on behalf of a Publisher as part of the registration process, we may collect and store Anonymous Information including your Internet protocol address, domain names, browser, device type, access times, and the web pages you view.  When doing so, we may use Cookies (as defined below), web bugs and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit, and your geo-location (from your IP address). “ Cookies ” are small pieces of information that a website sends to your browser. Standing alone, Cookies do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions.  If you choose to disable Cookies, you may experience session errors and may need to log-in again each time you use the Services.  We may also anonymize your Personal Information by removing identifying characteristics and aggregating it with the information of others so that it becomes Anonymous Information.  We may use Anonymous Information without restriction.

Through the Dash Service

Visitors : If you are a Visitor on a Publisher Site, we will not collect any Personal Information about you without your express authorization.  We may, however, collect and store Anonymous Information including your Internet protocol address, domain names, browser, device type, access times, and the web pages you view.  When doing so, we may also use Cookies (as defined below), web bugs and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit, your geo-location (from your IP address). “ Cookies ” are small pieces of information that a website sends to your browser. Standing alone, Cookies do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions.  If you choose to disable Cookies, you may experience session errors and may need to log-in again each time you use the Services.  We use your Anonymous information to: provide the Dash Services to the Publisher, to improve the quality of the Site and the Services, to create compilations of aggregated data and/or statistics .  If you prefer that we do not collect even Anonymous Information about you on Publisher Sites, please click here:  OPT OUT OF PARSE.LY TRACKING

Publishers : In providing the Dash Service, we will be collecting information on the Publisher Sites (e.g., tracking Visitors to the Publisher Site on a non-personal basis), you will use our analytics engine through a password protected section of the Site and you will, generally, be interacting with the Dash Service.  Any information we collect through the Publisher’s use of the Dash Service will be called the “ Dash Data ”.  We use the Dash Data in accordance with the subscription agreement that we have with you.

Usage of Third Party Cookies

We may use third party tracking services to track and analyze Anonymous Information from Visitors of our Site and Services. Such third parties may use Cookies to help track Visitor behavior. Such Cookies will not be used to associate individual Visitors of a Site to any Personal Information.  

Disclosure of Information

Personal Information

We may disclose your information:

  1. To third party vendors or service providers who help us provide the Services or the Site;
  2. To third parties to whom you ask us to send your information;
  3. To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “ Affiliates ”), in the event we have such Affiliates in the future, in which case we will require our Affiliates to honor this Privacy Statement;
  4. To a company that merges with us, acquires us, or purchases our assets, in which case such company may continue to process your Personal Information as set forth in this Privacy Statement; or
  5. If we believe in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our Terms of Service; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties.

Anonymous Information

We may disclose Anonymous Information without restriction.  If you are Visitor to a Publisher Site, this includes that Anonymous Information collected based on your use of the Publisher may be made available to the Publisher of the applicable Publisher Site.

Feedback

If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information or your Dash Data. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Statement.

Accessing and Controlling your Information

You can review and/or change certain of your Personal Information by logging into the Site and accessing your Account. We may limit the Personal Information you can change on the Site. You authorize us to use and disclose any new or modified information that you provide in accordance with this Privacy Statement, and you agree that we are under no obligation to delete or modify information that you have previously chosen to provide us. Please remember, however, if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.

Upon your request, we will close your Account as soon as reasonably possible, in accordance with applicable law. We may continue to use your Personal Information in accordance with this Privacy Statement even after we have closed your account, except that we will not display it on the Site or through the Services in a manner that personally identifies you.  In addition, we may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and take other actions otherwise permitted by law.

Information Disclosed to Third Parties

This Privacy Statement addresses only our use and disclosure of information we collect from and/or about you. If you disclose information to others, including to Visitors, the use and disclosure restrictions contained in this Privacy Statement will not apply to any third party.  We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

The Site may contain links to other websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Site and go to another site.  During this process, another entity may collect Personal Information or Anonymous Information from you.

Changes to Privacy Statement

This Privacy Statement is subject to revision from time to time on a going-forward basis.  We will post any revised version of the Privacy Statement on this page.  If we make any material changes to it, we may also send you notice thereof to the last email address you have provided to us.  Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Contact Us

If you have questions or concerns about our Privacy Statement, please contact us by sending an email to:   support @ p arsely.com.

This Privacy Statement was last revised : February 09, 2012