Are Digital Publishers Using Metadata Well?

The latest installment of the Authority Report summarizes the current state of tags in digital media. The Parse.ly team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

Authority Report Findings:

  • How many organizations are using (and not using) tags
  • Tips for using tags effectively

Traffic Sources Update:

  • See the top referrral sources to the Parse.ly publishing network

Download the Authority Report now to see our findings.

Press Coverage:

For Major Publishers, Facebook Referral Traffic Passes Google Again - Marketing Land

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers - Adweek

Facebook has taken over from Google as a traffic source for news - Fortune

Facebook is now more important than Google for online publishers - Business Insider

Download this Authority Report

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