Meet The Team

Kelsey Arendt

Customer Success Manager

Kelsey joined’s team from the publishing side. She worked with The Guardian’s commercial team where she managed a variety of projects for marketing and sales, including developing analytic support for sponsored campaigns and partner hubs. Kelsey is a midwestern transplant to New York City, and is a passionate hiker, musician, and homebrewer.


David Aronica

Manager, Business Development

David joins with a wide range of experiences from ad sales at a major network to project management at an independent innovation consultancy. He earned his degree at Indiana University in policy analysis with a focus on environmental policy and spent four months in Northern Scandinavia studying sustainable development. David aims to utilize his diverse experience to develop long-lasting customer relationships. In his free time he enjoys cooking and eating; as he feels food is the number one catalyst that brings people together.


Toms Baugis

User Experience

Toms is a prolific Python programmer and open source contributor with a keen interest in data visualization and user interfaces. He's passionate about coding, and has built projects using JavaScript, Google App Engine, and other technologies.

His open source projects include time-tracking application Project Hamster which has over 60,000 users; and hamster-graphics data viz library;

Prior to, Toms worked as a research assistant at DERI Galway, focused on semantic ontologies and visualizations.

Toms enjoys playing videogames, snowboarding and reading science fiction.


Alexa Benatar

Marketing Manager

Before joining, Alexa was the Digital Marketing Manager at Greentech Media, a green energy news publisher. There, she managed client campaigns, audience development, and email marketing. At, she manages a broad range of marketing initiatives including demand generation, marketing automation, and marketing operations. Alexa grew up in sunny Florida and now lives in Manhattan. She graduated from the University of Central Florida with a degree in marketing and a certificate in sales. She has a very cute rescue dog named Jack.


Dan Blanchard

Software Engineer

Dan studied Computer Science and Linguistics and the University of Delaware where he received Masters degrees in both. While at UD, his research focused on modeling how infants learn segment speech into words. His professional software career began at Educational Testing Service (ETS) where he was a Research Engineer working on automated written response scoring for four years prior to joining Parsely.

While at ETS, Dan was the lead developer of several open source tools including SciKit-Learn Laboratory (SKLL), GridMap, and IO::Storm. He also maintains the Python character encoding detection library, chardet, which is used internally by requests and many other popular Python modules.


Keith Bourgoin

Data Analysis

Keith studied Computer Science at Case Western Reserve University, where he got his Masters with a focus in machine learning and information retrieval. He started writing .Net software in Philadelphia but quickly went back to his roots with Python and the open source stack. He has since been working with Django and JavaScript. His last project included engineering on personal identity site

He also maintains hiicart an open source project that implements a Python/Django shopping cart for Paypal, Google Checkout and Amazon Payments. In his spare time he plays many video games and starts random projects.


Emmett Butler

Software Engineer

Emmett studied Computer Science and Music Technology at New York University, where he received his bachelor's degree. He began his software career as an engineering intern, first at Parsely and then at Vimeo, where he collaborated on the video player, REST API, and internal services. Emmett is also a dedicated video game programmer and designer. He enjoys writing, reading, and using free and open source software, especially when it's written in Python. In his spare time, Emmett practices his Magic: the Gathering skills and reads early 2000's video game strategy guides.


Clare Carr

VP of Marketing

Clare is here to tell's story to the world. She has spent five years on the publishing side as the Director of Marketing and Online Operations at Greentech Media. Previous to that, she did digital marketing and business development at, the precursor to Groupon, and Venus Zine. Originally from Ohio, she graduated from the University of Virginia with a degree in Environmental Sciences.


Michael Cauble

Business Development Representative

Prior to joining, Michael worked at NewsCred, where he developed new client relationships with enterprise and Fortune 500 companies. He is currently pursuing a bachelor’s degree in organizational behavior & strategy at New York University and hails from the great plains of Kansas.


Chris Clarke

Dev Ops

Chris has a Bachelor's degree in Computer Science and worked more than 5 years developing .NET software for the medical industry. He transitioned into freelance Web development and server administration, and has spent nearly 10 years working on applications and systems serving the medical, digital media and e-commerce industries. He supports the team, focusing on system administration and automation.


Stefan Deeran

Director of Strategic Partnerships

Stefan oversees strategic partnerships at Prior to joining, he held key roles building the sales, partnerships and client services teams at NewsCred, the content marketing platform for publishers and brands. He's thrilled about the future of journalism and has worked with both traditional and online media companies. He is the founder and publisher of the Exception, the first digital news organization in his homeland of Maine. Whenever possible, he enjoys quality time off the grid in the great outdoors.


Jamie DellaValle

Account Executive

Jamie graduated with a Business Communications and International Business degree from Arizona State. After graduating from ASU, she started working for Yelp, Inc. She spent several years at the company selling advertising to local businesses. In her free time, she enjoys spending time with friends/family, traveling and attending concerts.


Ashley Drake

Success Engineer

Ashley's role as Success Engineer allows her to interface with both the Product and Success teams, using communication and programming skills to solve problems for's customers. She is interested most in UX concepts, functional programming, and web development.

Ashley is passionate about continuing to learn new things, both professionally and personally. She is a graduate of Clemson University, having studied Sociology/Criminal Justice there. She enjoys running, downhill skiing, cooking ethnic food, and exploring her new home in Vermont.


Christopher Dugan

Sales Operations Manager

Christopher is a New Jersey native who earned his BA in History and American Studies from Columbia. After contemplating a career in law, he spent a few years in the corporate world where he developed an interest in operations, efficiency, and communication. He enjoys reading, traveling, and spending time with friends.


Benjamin Friedman

Vice President Finance and Operations

Benjamin joins with 15 years of experience in finance and operational leadership for growth-oriented companies in technology, digital marketing and new media. Adept in the fast-paced startup world, Benjamin led successful mergers, acquisitions and buyouts for the benefit of customers and shareholders alike. He installed financial controls and operational systems to increase capacity and decrease costs while mindful of a company’s culture and vision. Benjamin earned a bachelor’s degree from Duke University and a master’s degree from Columbia University. When not parenting his highly-entertaining children, Benjamin enjoys international travel, volleyball, camping, and philosophizing about the evolving relationship between humans and artificial intelligence.


Sal Gionfriddo

User Experience

Sal can't stop making things. This tendency usually manifests in the form of software, but it occasionally births new taco recipes. Prior to joining, Sal developed and published several video games including Penumbear, Omegapixel and Four Hats on iOS. Sal's previous lives include being a CTO of an online radio startup, a consultant for Facebook game startup, and a developer of financial reporting systems.

When Sal isn't hacking away on code he enjoys rock climbing, unicycling, running, playing guitar, collecting new hobbies and long walks on the beach.


Sachin Kamdar

Chief Executive Officer

Sachin managed teams with as many as thirty people through various leadership roles over the past several years. He graduated with a bachelor's in Economics from NYU and a master's in Education from Pace University. After graduating from NYU, Sachin was an NYC Teaching Fellow, using cutting edge technology to educate students in math and economics at an alternative high school in Brownsville, Brooklyn. He then started an EdTech consulting company that built, implemented and managed systems across schools in NYC. Sachin enjoys listening to live jazz, exploring Brooklyn, and never having a steady sleep schedule.


Conrad Lee

Data Analyst

Conrad's experience lies at the intersection of data analysis, machine learning, and software engineering. After studying at the University of Chicago, Conrad was awarded a Fulbright Scholarship to research social network data in Germany. This research grew into a PhD in which Conrad applied machine learning techniques to social network data. As a grad student, Conrad enjoyed contributing to scikit-learn, competing in Kaggle competitions, and writing a research blog. Conrad went on to co-found Synference, which provided a machine-learning API useful for making realtime data-driven decisions. After Synference was acquired, Conrad continued to work on bandit algorithms and interactive dashboards at scale, gaining front-end and backend experience.

Conrad enjoys distance running and kitesurfing, and lives with his wife and 2-year old daughter in Vienna, Austria.

Lisa Levitt

Finance Manager

Lisa attained her B.S. in Finance at Ramapo College, and brings to the team over seven years experience in billing and contract analysis. She previously worked at HBO and only left for the once-in-a-lifetime chance to stay home full-time with her now two year-old son. While caring for her son remains her full time job, she was thrilled to join Parsely part-time to spice up her days.

Lisa hails from New Jersey, and in her (minimal) free time enjoys reading, singing like there's nobody listening, being outdoors, mozzarella sticks, and spending time laughing with friends and family.


John Levitt

General Manager

John never thought he'd end up an entrepreneur, but is the third startup he's been a part of. He earned a bachelor's and master's degree from the University of Florida and is a huge Gator sports fan. After graduation, John co-founded a company that used educational activities to help elementary schools fund student programs and classroom supplies. He then spent time consulting with a VC funded startup before joining the team.

John lives in New Jersey and enjoys a pickup basketball game whenever he can.


Alexander Lourenco

Technical Success Manager

Xand is a New Jersey native who is currently living in Bonn, Germany. He attended Colgate University and later Trinity College, Dublin, earning a masters in literature. He went on to become a freelance ghostwriter and web designer, where he gained a diverse technical skillset that allows him to augment the capabilities of the customer success team. He enjoys reading and writing fiction, playing video games, and writing open source tools for said video games.

Ashley Lystne

NYC Office Manager

Ashley works in the office in NYC as the Office Manager, handling a number of on-site logistical tasks and working closely with Bethie to keep the team happy.

Ashley has her BA in English from UC Berkeley and worked in education in Baltimore and Los Angeles for several years before moving to New York. She is working on an MFA in Creative Writing at the New School, and spends most of her free time geeking out about sci fi, fantasy, and horror fiction.


Katie Jane Martin

Growth Manager

Katie Jane hails from Stockton, California and moved to New York after studying Musical Theater in Oklahoma. She performed professionally for four years in Musical Theater with credits in several National Tours, appearances on "The Ellen Degeneres Show," "Tonight with Jimmy Fallon," and in concert with Darius Rucker, Blake Shelton, and Band Perry. In addition to this, she performed with the USO, entertaining America's troops and families world-wide. Prior to joining the all-star sales team at, Katie Jane worked in fundraising for the San Francisco Symphony.

Caitlin McKenna

Web Developer

Caitlin earned a B.A. from Reed College and an M.A. from Oklahoma State University (both in History), and now spends her days applying her humanities background to UI/UX development. She joined from Insight Designs, where she worked on over 100 web projects for clients around the globe. Outside of work, Caitlin teaches for Girl Develop It, a non-profit organization that provides technical education and career guidance to women, and she co-owns DMCK Designs, a family-run company that creates mathematically designed silk scarves for chic geeks.

Caitlin lives in sunny Boulder, Colorado, the same town she grew up in, where she practices Brazilian Jiu Jitsu and pool, bakes bacon apple pies, hikes on her family ranch, and takes her twisty-pawed hound dog on drags.


Nick Mercer


Nick graduated with a degree in anthropology from Connecticut College. He started his career in media as an assistant planner at Mindshare and worked his way up to a media supervisor where he managed a team for the SAP account. After Mindshare, he transitioned to ad sales, working for Ziff Davis on the IGN and AskMen properties.

Outside of the office, Nick enjoys outdoor activities and cooking. Despite his Southern California upbringing and abhorrence of cold weather, he still loves to snowboard and jumps at any opportunity to hit the slopes.


Mackenzie Meyer

Business Development Representative

Mackenzie grew up in New Jersey, then headed south to North Carolina for college. She graduated from Elon University in 2014 with a B.A. in Strategic Communications. After school, she came back up north to New York and started at after selling advertising to local businesses at Yelp. In her free time, she loves going to Broadway shows, sporting events, and reading good books.


Andrew Montalenti

Chief Technology Officer

Andrew is a technologist with over a decade of experience in software engineering. He earned a bachelor's degree in Computer Science from NYU. After graduating, he acted as a technical lead on a small software team within Morgan Stanley. Prior to founding, he built large-scale web applications and systems through a boutique software engineering consultancy he owned and operated. His team served several clients, ranging from startups to large organizations. A dedicated Pythonista, JavaScript hacker, and open source advocate, Andrew is also a published technical author and editor. When he's not obsessing over media and analytics, you'll find him reading about philosophy or economics.


James O'Toole

Success Engineer

James started his media career as a reporter in Cambodia, where he covered human rights issues and the Khmer Rouge war crimes tribunal. He then worked for three years at CNNMoney, covering financial regulation and subsequently technology. After a year spent writing about software, he decided he'd like to try and build it himself, and he's excited to help's customers navigate the fast-changing publishing world. James graduated from Princeton University, where he ran on the track team, and lives in Brooklyn, where he jogs on the riverfront.


Lindsay Orr

Business Development Representative

Lindsay, a Southern California native and USC graduate, majored in Business Administration and minored in Film. Lindsay comes to, joining their sales team, after several years in the film industry - working at a talent agency and for a major movie producer. Lindsay spent time living in Bangkok, Thailand and never got over it - she is a a huge fan of all things South East Asia - and in her free time still loves finding and watching movies and TV shows.

Jonathan Ortega

Account Executive

Jonathan earned a B.S in Business Management from Seton Hall University. He comes from a background of growing revenues and building businesses. He has a strong entrepreneurial spirit and considers himself a pro negotiator.

In his off time, Jonathan enjoys reading, being outdoors, playing basketball, and traveling.

Carlo Palomino

Director of Sales

Carlo graduated with a B.S. in Marketing at The College of New Jersey. His background in sales started with his first job out of college; one month after graduation, he was selling orthopedic devices while attending over 8 surgeries per week. He went on to co-found an online educational program that raised funds for elementary schools throughout New Jersey. Carlo then worked in digital ad sales, helping small companies gain interest from retail investors. There, he learned the ropes of web marketing and analytics. Carlo enjoys skiing, basketball, and boxing, and spending time with his family.


Benjamin Probert

Customer Success Manager

Ben was born and raised in northern New Jersey and graduated from the University of Virginia in 2012. He majored in commerce with a concentration in finance and marketing at the McIntire School of Commerce. Ben also played club hockey while there and is a diehard Rangers and Yankees fan.

He comes to Parsely with a product marketing background and is excited to apply this perspective to a new industry.

Benjamin Rapkin

Business Development Representative

Benjamin brings a wide range of entrepreneurial experience to While earning his Bachelor’s Degree in Entrepreneurship and Public Policy at the University of Delaware, he co-founded three startups in the digital advertising, publishing, and market research industries. Benjamin is also a lifelong musician, having played piano since the age of four and drum set since the age of eight. He went on to earn a Minor in classical, world, and jazz percussion in college. Benjamin is a New York native, having grown up in Westchester County, but is now a proud resident of Park Slope, Brooklyn.


Brian Revak

Business Development Representative

Brian is a Florida native who enjoys fishing, surfing, and freediving. He graduated from Daytona State with a B.A.S in Management. For the past couple years Brian helped start a small mobile design agency where he was responsible for the day-to-day operations, including client communication, project management, legal, and accounting. He is excited to bring his skill set to and translate them to new business opportunities.

Andy Rhinehart

Customer Success Manager

Andy brings a wide range of experience in print and digital journalism to An award-winning sports writer for the first half of his career, Andy transitioned to digital in 1998 and has worked there since in a variety of roles involving editing, product development, search engine optimization and analytics for companies such as The New York Times Regional Media Group, Digital First Media's Project Thunderdome and Pew Research Center. A fan of football at all levels and a growing cricket enthusiast, Andy resides in the scenic mountains of Western North Carolina.


Marguerite Roth


Marguerite joins with over 4 years of professional graphic design experience. Having worked with start ups, institutions, agencies, and more, Marguerite brings a wide range of industry knowledge with her design skills spanning both the physical and digital worlds. She earned her BS in Electronic Media, Art, and Communication from Rensselaer Polytechnic Institute in Troy, NY. Marguerite currently lives in Upstate New York where she is an avid skier, frisbee player, and runner.

O'Shane Simons

Business Development Representative

O'Shane is English born and Jamaican raised. While studying at boarding school in Jamaica, he saw the coming-of-age film Cruel Intentions, which convinced him to move to New York City to attend university. After earning his MA in English, O'Shane worked in media licensing at Corbis/Splash News.

He is brutally honest, argumentative, and an all-around nice guy. In his spare time, O'Shane attends Beyonce concerts and reads fantasy novels.

Kemper Smith


Kemper is a designer of both the digital and physical domains. He received his Bachelor of Architecture in 2005 and has applied his knowledge of the physical design world to user interface design and data visualizations.

His skills in front-end web development, JavaScript, and other visualization technologies demonstrate a core belief that design goes beyond aesthetics. He believes true understanding of a design problem requires knowledge of the processes that take a project from design to reality. Previous to, Kemper worked on data visualizations for Pitch Interactive, Inc.


Mike Sukmanowsky

VP, Product

Mike joins with 5 years of experience in media, most recently as Manager, Digital Analytics at The Globe and Mail He earned a bachelor's degree in Computer Science with a Business Administration option (with honours) from Wilfrid Laurier University in Waterloo, Ontario, Canada.

After graduating, Mike quickly developed an insatiable interest in statistics, analytics and optimization. This passion fuelled him to pursue management roles in digital analytics at two of Canada's prominent media companies: Rogers Digital Media and The Globe and Mail.

While at these companies, Mike had a front row seat to the challenges (or as he likes to say, "opportunities") facing multimedia companies like Rogers as well as traditional publishers like The Globe and Mail.

His knowledge and experience delivering insights, working with a multitude of measurement technologies and building his own reporting and analysis products ensures's roadmap keeps the needs of publishers front and center.


Craig Swidler

Account Executive

Craig studied Film and Political Theory at Emory University. After graduating from Emory, he began working for an experiential marketing firm, LeadDog Marketing, as an account coordinator. In February of 2014 he began working for a tech start up called Nomi where he worked on the Inside Sales team. In college he worked on several short films one of which was selected for the short films section at Cannes. Craig is excited at the opportunity to develop relationships both inside and outside of In his spare time he enjoys team sports and spending time in the Catskills.


Irina Truong

Software Engineer

Irina has a Master's degree in Computer Science from University of Electronics in Kharkiv, Ukraine. She spent first ten years of her programming career developing in Java and then .NET for companies in Ukraine, then got hired to work in the US by Universal Electronics. Her passion for Python brought her to, and then to In her free time, she enjoys flying planes, doing aikido and snowboarding, when she can spare time from taking care of her toddler daughter Sanya.


Allie VanNest

Head of Communications

A media relations expert, Allie has worked in-house at both Grammarly and to execute successful communication programs that include strategic planning, writing and editing, pitching to top-tier media outlets, and identifying speaking and award opportunities. Earlier in her career, Allie cut her professional teeth at Schwartz Communications (which has since been acquired by MSL Group), a public relations firm specializing in strategic communications and engagement. She graduated from Emerson College with a Bachelor of Science in Communications Studies and earned her Master of Education (M.Ed.) in Elementary Education from Lesley University.


Luke Via

Director of Customer Success

Luke is a California native who now resides in Brooklyn, NY. After graduating from the University of San Diego with a BA in Marketing, he quickly joined the startup industry in San Francisco, working in the areas of point-of-sale and action sports. He brings years of experience in Account Management and Customer Support to the team and applies his skill set to the continued growth and success of Luke is an outdoor enthusiast who is passionate about photography, traveling, and climbing.


Amelia Wattenberger

UX Engineer

Amelia is passionate about using new Web technology to make data friendlier. In a past life, she studied Psychology & Neuroscience at Trinity College and worked in a Neuroscience research lab. She retains a love for intuitive data visualization while crafting user-friendly interfaces.

Amelia lives in Austin, TX where she enjoys building things, drawing, camping, and hanging out with her dog.


Cody Wilbourn

Dev Ops

Cody graduated with a Bachelor's in Computer Science from Georgia Tech. As a student at Tech, he picked up Linux systems administration and his love of computer hardware. Prior to working at, Cody managed the EDA design cluster at Intel's Austin location, which develops Atom™ processors and SoCs.


Stephen Wilkins

Business Development Representative

Originally from Spartanburg, SC, Stephen Wilkins attended Ithaca College to study vocal performance. After graduating, Stephen stayed in Ithaca and began his sales journey at Maguire Ford Nissan, where he quickly became known as “The Singing Salesman.” In 2014, Stephen moved to New York City to pursue a music and acting career. In between gigs, Stephen was able to further his sales career as a member of the sales team over at Felix. Stephen was also given a chance to combine his sales skills and his love of the arts when he was asked to be a Production Assistant on Kander and Ebb’s THE VISIT under Tony Award-winning Producer Hugh Hayes. Most recently, he worked as a Sales Consultant at Oscar Health Insurance, where he was quickly identified as a leader and was given the responsibility of training other Sales Consultants. His hobbies include cooking, gaming, and all things related to food.