Kelsey joined Parse.ly’s team from the publishing side. She worked with The Guardian’s commercial team where she managed a variety of projects for marketing and sales, including developing analytic support for sponsored campaigns and partner hubs. Kelsey is a midwestern transplant to New York City, and is a passionate hiker, musician, and homebrewer.
David joins Parse.ly with a wide range of experiences from ad sales at a major network to project management at an independent innovation consultancy. He earned his degree at Indiana University in policy analysis with a focus on environmental policy and spent four months in Northern Scandinavia studying sustainable development. David aims to utilize his diverse experience to develop long-lasting customer relationships. In his free time he enjoys cooking and eating; as he feels food is the number one catalyst that brings people together.
Prior to Parse.ly, Toms worked as a research assistant at DERI Galway, focused on semantic ontologies and visualizations.
Toms enjoys playing videogames, snowboarding and reading science fiction.
Alexa has managed a wide range of digital publishing initiatives prior to joining Parse.ly, from executing client campaigns to audience development, as the Digital Marketing Manager at Greentech Media. Prior to Greentech Media, Alexa did publisher account management and business development at Rakuten Linkshare. She is originally from Florida and is now located in Manhattan. Alexa graduated from the University of Central Florida with a degree in marketing and a certificate in sales. She has a very cute rescue dog named Jack.
He also maintains hiicart an open source project that implements a Python/Django shopping cart for Paypal, Google Checkout and Amazon Payments. In his spare time he plays many video games and starts random projects.
Emmett studied Computer Science and Music Technology at New York University, where he received his bachelor's degree. He began his software career as an engineering intern, first at Parsely and then at Vimeo, where he collaborated on the video player, REST API, and internal services. Emmett is also a dedicated video game programmer and designer who regularly participates in game jams. While working on a side project, he wrote Candela, a python shell creation toolkit.
He also programmed and co-designed Heads Up Hot Dogs, a game for iOS published by [adult swim]. In his spare time, Emmett practices his Magic: the Gathering skills and reads about technology.
Clare is here to tell Parse.ly's story to the world. She has spent five years on the publishing side as the Director of Marketing and Online Operations at Greentech Media. Previous to that, she did digital marketing and business development at ThePoint.com, the precursor to Groupon, and Venus Zine. Originally from Ohio, she graduated from the University of Virginia with a degree in Environmental Sciences.
Chris has a Bachelor's degree in Computer Science and worked more than 5 years developing .NET software for the medical industry. He transitioned into freelance Web development and server administration, and has spent nearly 10 years working on applications and systems serving the medical, digital media and e-commerce industries. He supports the Parse.ly team, focusing on system administration and automation.
Stefan oversees strategic partnerships at Parse.ly. Prior to joining, he held key roles building the sales, partnerships and client services teams at NewsCred, the content marketing platform for publishers and brands. He's thrilled about the future of journalism and has worked with both traditional and online media companies. He is the founder and publisher of the Exception, the first digital news organization in his homeland of Maine. Whenever possible, he enjoys quality time off the grid in the great outdoors.
Didier spent the first 18 years of his life in Port-Au-Prince, Haiti and moved to North Carolina to attend college. He obtained two bachelor's degrees from North Carolina State University, one in Applied Mathematics and one in Computer Science. He also has a master's in Mathematics. As an advocate of open source technologies, Didier has contributed to a number of projects including the SAGE project (a computer algebra system), python-solr (a Python binding for the Solr open source search engine), and sfpy a Python Superfeedr client). His hobbies include long-distance running, reading, and listening to music.
Peter was born and raised in Colorado and is an avid skier, fisherman, and outdoors enthusiast. He graduated from Tulane University with bachelor's in History and Spanish and will always consider New Orleans to be a second home. Peter brings to Parse.ly two years of consulting experience, helping small to medium businesses leverage their cloud-based investments to optimize processes. Bitten by the proverbial "startup bug", he looks very forward to applying his experience towards Parse.ly's continued growth and success.
Sal can't stop making things. This tendency usually manifests in the form of software, but it occasionally births new taco recipes. Prior to joining Parse.ly, Sal developed and published several video games including Penumbear, Omegapixel and Four Hats on iOS. Sal's previous lives include being a CTO of an online radio startup, a consultant for Facebook game startup, and a developer of financial reporting systems.
When Sal isn't hacking away on code he enjoys rock climbing, unicycling, running, playing guitar, collecting new hobbies and long walks on the beach.
Afzal is a recent graduate of New York University who double majored in Economics and Public Health. He loves technology, business, and reading about new startups. During his free time he practices python, plays basketball, and writes about data on his personal blog. He is currently helping the Parse.ly team in all matters of business, marketing, and sales analysis.
Sachin managed teams with as many as thirty people through various leadership roles over the past several years. He graduated with a bachelor's in Economics from NYU and a master's in Education from Pace University. After graduating from NYU, Sachin was an NYC Teaching Fellow, using cutting edge technology to educate students in math and economics at an alternative high school in Brownsville, Brooklyn. He then started an EdTech consulting company that built, implemented and managed systems across schools in NYC. Sachin enjoys listening to live jazz, exploring Brooklyn, and never having a steady sleep schedule.
Until 2010, Martin was doing research in nonlinear optics as a PhD Candidate in Physics at Université Laval. After his graduate study, he joined BrightScope where he was doing GPU Computing and Data Analysis. Prior to joining Parse.ly, he was CTO at Crowdbase where he led the Research and Development of the natural language processing and recommendation components of the platform. Martin enjoys crunching data, Python and running.
John never thought he'd end up an entrepreneur, but Parse.ly is the third startup he's been a part of. He earned a bachelor's and master's degree from the University of Florida and is a huge Gator sports fan. After graduation, John co-founded a company that used educational activities to help elementary schools fund student programs and classroom supplies. He then spent time consulting with a VC funded startup before joining the Parse.ly team.
John lives in New Jersey and enjoys a pickup basketball game whenever he can.
Nick graduated with a degree in anthropology from Connecticut College. He started his career in media as an assistant planner at Mindshare and worked his way up to a media supervisor where he managed a team for the SAP account. After Mindshare, he transitioned to ad sales, working for Ziff Davis on the IGN and AskMen properties.
Outside of the office, Nick enjoys outdoor activities and cooking. Despite his Southern California upbringing and abhorrence of cold weather, he still loves to snowboard and jumps at any opportunity to hit the slopes.
Carlo graduated with a B.S. in Marketing at The College of New Jersey. His background in sales started with his first job out of college; one month after graduation, he was selling orthopedic devices while attending over 8 surgeries per week. He went on to co-found an online educational program that raised funds for elementary schools throughout New Jersey. Carlo then worked in digital ad sales, helping small companies gain interest from retail investors. There, he learned the ropes of web marketing and analytics. Carlo enjoys skiing, basketball, and boxing, and spending time with his family.
Marguerite joins Parse.ly with over 4 years of professional graphic design experience. Having worked with start ups, institutions, agencies, and more, Marguerite brings a wide range of industry knowledge with her design skills spanning both the physical and digital worlds. She earned her BS in Electronic Media, Art, and Communication from Rensselaer Polytechnic Institute in Troy, NY. Marguerite currently lives in Upstate New York where she is an avid skier, frisbee player, and runner.
Kemper is a designer of both the digital and physical domains. He received his Bachelor of Architecture in 2005 and has applied his knowledge of the physical design world to user interface design and data visualizations.
Mike joins Parse.ly with 5 years of experience in media, most recently as Manager, Digital Analytics at The Globe and Mail He earned a bachelor's degree in Computer Science with a Business Administration option (with honours) from Wilfrid Laurier University in Waterloo, Ontario, Canada.
After graduating, Mike quickly developed an insatiable interest in statistics, analytics and optimization. This passion fuelled him to pursue management roles in digital analytics at two of Canada's prominent media companies: Rogers Digital Media and The Globe and Mail.
While at these companies, Mike had a front row seat to the challenges (or as he likes to say, "opportunities") facing multimedia companies like Rogers as well as traditional publishers like The Globe and Mail.
His knowledge and experience delivering insights, working with a multitude of measurement technologies and building his own reporting and analysis products ensures Parse.ly's roadmap keeps the needs of publishers front and center.
Craig studied Film and Political Theory at Emory University. After graduating from Emory, he began working for an experiential marketing firm, LeadDog Marketing, as an account coordinator. In February of 2014 he began working for a tech start up called Nomi where he worked on the Inside Sales team. In college he worked on several short films one of which was selected for the short films section at Cannes. Craig is excited at the opportunity to develop relationships both inside and outside of Parse.ly. In his spare time he enjoys team sports and spending time in the Catskills.
Luke is a California native and is an avid surfer, snowboarder, climber, and outdoors enthusiast. He graduated from the University of San Diego with a BA in Marketing and quickly joined the startup industry in San Francisco. Luke brings years of experience in Account Management and Customer Support to the team and plans to apply his skillset to the continued success of Parse.ly.
Cody graduated with a Bachelor's in Computer Science from Georgia Tech. As a student at Tech, he picked up Linux systems administration and his love of computer hardware. Prior to working at Parse.ly, Cody managed the EDA design cluster at Intel's Austin location, which develops Atom™ processors and SoCs.