Meet The Team

Kelsey Arendt

Customer Success Manager

Kelsey joined’s team from the publishing side. She worked with The Guardian’s commercial team where she managed a variety of projects for marketing and sales, including developing analytic support for sponsored campaigns and partner hubs. Kelsey is a midwestern transplant to New York City, and is a passionate hiker, musician, and homebrewer.


David Aronica

Manager, Business Development

David joins with a wide range of experiences from ad sales at a major network to project management at an independent innovation consultancy. He earned his degree at Indiana University in policy analysis with a focus on environmental policy and spent four months in Northern Scandinavia studying sustainable development. David aims to utilize his diverse experience to develop long-lasting customer relationships. In his free time he enjoys cooking and eating; as he feels food is the number one catalyst that brings people together.


Toms Baugis

User Experience

Toms is a prolific Python programmer and open source contributor with a keen interest in data visualization and user interfaces. He's passionate about coding, and has built projects using JavaScript, Google App Engine, and other technologies.

His open source projects include time-tracking application Project Hamster which has over 60,000 users; and hamster-graphics data viz library;

Prior to, Toms worked as a research assistant at DERI Galway, focused on semantic ontologies and visualizations.

Toms enjoys playing videogames, snowboarding and reading science fiction.


Alexa Benatar

Marketing Manager

Alexa has managed a wide range of digital publishing initiatives prior to joining, from executing client campaigns to audience development, as the Digital Marketing Manager at Greentech Media. Prior to Greentech Media, Alexa did publisher account management and business development at Rakuten Linkshare. She is originally from Florida and is now located in Manhattan. Alexa graduated from the University of Central Florida with a degree in marketing and a certificate in sales. She has a very cute rescue dog named Jack.


Dan Blanchard

Software Engineer

Dan studied Computer Science and Linguistics and the University of Delaware where he received Masters degrees in both. While at UD, his research focused on modeling how infants learn segment speech into words. His professional software career began at Educational Testing Service (ETS) where he was a Research Engineer working on automated written response scoring for four years prior to joining Parsely.

While at ETS, Dan was the lead developer of several open source tools including SciKit-Learn Laboratory (SKLL), GridMap, and IO::Storm. He also maintains the Python character encoding detection library, chardet, which is used internally by requests and many other popular Python modules.


Keith Bourgoin

Data Analysis

Keith studied Computer Science at Case Western Reserve University, where he got his Masters with a focus in machine learning and information retrieval. He started writing .Net software in Philadelphia but quickly went back to his roots with Python and the open source stack. He has since been working with Django and JavaScript. His last project included engineering on personal identity site

He also maintains hiicart an open source project that implements a Python/Django shopping cart for Paypal, Google Checkout and Amazon Payments. In his spare time he plays many video games and starts random projects.


Emmett Butler

Software Engineer

Emmett studied Computer Science and Music Technology at New York University, where he received his bachelor's degree. He began his software career as an engineering intern, first at Parsely and then at Vimeo, where he collaborated on the video player, REST API, and internal services. Emmett is also a dedicated video game programmer and designer. He enjoys writing, reading, and using free and open source software, especially when it's written in Python. In his spare time, Emmett practices his Magic: the Gathering skills and reads early 2000's video game strategy guides.


Clare Carr

Director of Marketing

Clare is here to tell's story to the world. She has spent five years on the publishing side as the Director of Marketing and Online Operations at Greentech Media. Previous to that, she did digital marketing and business development at, the precursor to Groupon, and Venus Zine. Originally from Ohio, she graduated from the University of Virginia with a degree in Environmental Sciences.


Chris Clarke

Dev Ops

Chris has a Bachelor's degree in Computer Science and worked more than 5 years developing .NET software for the medical industry. He transitioned into freelance Web development and server administration, and has spent nearly 10 years working on applications and systems serving the medical, digital media and e-commerce industries. He supports the team, focusing on system administration and automation.


Stefan Deeran

Business Development

Stefan oversees strategic partnerships at Prior to joining, he held key roles building the sales, partnerships and client services teams at NewsCred, the content marketing platform for publishers and brands. He's thrilled about the future of journalism and has worked with both traditional and online media companies. He is the founder and publisher of the Exception, the first digital news organization in his homeland of Maine. Whenever possible, he enjoys quality time off the grid in the great outdoors.


Jamie DellaValle

Publisher Development

Jamie graduated with a Business Communications and International Business degree from Arizona State. After graduating from ASU, she started working for Yelp, Inc. She spent several years at the company selling advertising to local businesses. In her free time, she enjoys spending time with friends/family, traveling and attending concerts.


Didier Deshommes

Systems & Architechture

Didier spent the first 18 years of his life in Port-Au-Prince, Haiti and moved to North Carolina to attend college. He obtained two bachelor's degrees from North Carolina State University, one in Applied Mathematics and one in Computer Science. He also has a master's in Mathematics. As an advocate of open source technologies, Didier has contributed to a number of projects including the SAGE project (a computer algebra system), python-solr (a Python binding for the Solr open source search engine), and sfpy (a Python Superfeedr client). His hobbies include long-distance running, reading, and listening to music.


Ashley Drake

Success Engineer

Ashley's role as Success Engineer allows her to interface with both the Product and Success teams, using communication and programming skills to solve problems for's customers. She is interested most in UX concepts, functional programming, and web development.

Ashley is passionate about continuing to learn new things, both professionally and personally. She is a graduate of Clemson University, having studied Sociology/Criminal Justice there. She enjoys running, downhill skiing, cooking ethnic food, and exploring her new home in Vermont.


Benjamin Friedman

Vice President Finance and Operations

Benjamin joins with 15 years of experience in finance and operational leadership for growth-oriented companies in technology, digital marketing and new media. Adept in the fast-paced startup world, Benjamin led successful mergers, acquisitions and buyouts for the benefit of customers and shareholders alike. He installed financial controls and operational systems to increase capacity and decrease costs while mindful of a company’s culture and vision. Benjamin earned a bachelor’s degree from Duke University and a master’s degree from Columbia University. When not parenting his highly-entertaining children, Benjamin enjoys international travel, volleyball, camping, and philosophizing about the evolving relationship between humans and artificial intelligence.


Sal Gionfriddo

User Experience

Sal can't stop making things. This tendency usually manifests in the form of software, but it occasionally births new taco recipes. Prior to joining, Sal developed and published several video games including Penumbear, Omegapixel and Four Hats on iOS. Sal's previous lives include being a CTO of an online radio startup, a consultant for Facebook game startup, and a developer of financial reporting systems.

When Sal isn't hacking away on code he enjoys rock climbing, unicycling, running, playing guitar, collecting new hobbies and long walks on the beach.


Shawn Grant

Software Engineer

Shawn studied Computer Science and Engineering Physics at the University of Saskatchewan where he received his Masters degree with a focus on recommendation systems. He has spent over 10 years writing Python applications (mostly in the Litigation Support domain) and also wrote an iOS app called Community Leash to help people find lost pets.

Shawn currently resides in Sint Maarten and enjoys time at the beach, hiking and biking in the mountains, flying quadcopters, exploring other islands, and reminiscing about what snow looks like.


Sachin Kamdar

Chief Executive Officer

Sachin managed teams with as many as thirty people through various leadership roles over the past several years. He graduated with a bachelor's in Economics from NYU and a master's in Education from Pace University. After graduating from NYU, Sachin was an NYC Teaching Fellow, using cutting edge technology to educate students in math and economics at an alternative high school in Brownsville, Brooklyn. He then started an EdTech consulting company that built, implemented and managed systems across schools in NYC. Sachin enjoys listening to live jazz, exploring Brooklyn, and never having a steady sleep schedule.


Martin Laprise

Algorithms Lead

Until 2010, Martin was doing research in nonlinear optics as a PhD Candidate in Physics at Université Laval. After his graduate study, he joined BrightScope where he was doing GPU Computing and Data Analysis. Prior to joining, he was CTO at Crowdbase where he led the Research and Development of the natural language processing and recommendation components of the platform. Martin enjoys crunching data, Python and running.


Lisa Levitt

Finance Manager

Lisa attained her B.S. in Finance at Ramapo College, and brings to the team over seven years experience in billing and contract analysis. She previously worked at HBO and only left for the once-in-a-lifetime chance to stay home full-time with her now two year-old son. While caring for her son remains her full time job, she was thrilled to join Parsely part-time to spice up her days.

Lisa hails from New Jersey, and in her (minimal) free time enjoys reading, singing like there's nobody listening, being outdoors, mozzarella sticks, and spending time laughing with friends and family.


John Levitt


John never thought he'd end up an entrepreneur, but is the third startup he's been a part of. He earned a bachelor's and master's degree from the University of Florida and is a huge Gator sports fan. After graduation, John co-founded a company that used educational activities to help elementary schools fund student programs and classroom supplies. He then spent time consulting with a VC funded startup before joining the team.

John lives in New Jersey and enjoys a pickup basketball game whenever he can.


Alexander Lourenco

Technical Success Manager

Xand is a New Jersey native who is currently living in Bonn, Germany. He attended Colgate University and later Trinity College, Dublin, earning a masters in literature. He went on to become a freelance ghostwriter and web designer, where he gained a diverse technical skillset that allows him to augment the capabilities of the customer success team. He enjoys reading and writing fiction, playing video games, and writing open source tools for said video games.

Ashley Lystne

NYC Office Manager

Ashley works in the office in NYC as the Office Manager, handling a number of on-site logistical tasks and working closely with Bethie to keep the team happy.

Ashley has her BA in English from UC Berkeley and worked in education in Baltimore and Los Angeles for several years before moving to New York. She is working on an MFA in Creative Writing at the New School, and spends most of her free time geeking out about sci fi, fantasy, and horror fiction.


Katie Jane Martin

Publisher Development Representative

Katie Jane hails from Stockton, California and moved to New York after studying Musical Theater in Oklahoma. She performed professionally for four years in Musical Theater with credits in several National Tours, appearances on "The Ellen Degeneres Show," "Tonight with Jimmy Fallon," and in concert with Darius Rucker, Blake Shelton, and Band Perry. In addition to this, she performed with the USO, entertaining America's troops and families world-wide. Prior to joining the all-star sales team at, Katie Jane worked in fundraising for the San Francisco Symphony.

Caitlin McKenna

Web Developer

Caitlin earned a B.A. from Reed College and an M.A. from Oklahoma State University (both in History), and now spends her days applying her humanities background to UI/UX development. She joined from Insight Designs, where she worked on over 100 web projects for clients around the globe. Outside of work, Caitlin teaches for Girl Develop It, a non-profit organization that provides technical education and career guidance to women, and she co-owns DMCK Designs, a family-run company that creates mathematically designed silk scarves for chic geeks.

Caitlin lives in sunny Boulder, Colorado, the same town she grew up in, where she practices Brazilian Jiu Jitsu and pool, bakes bacon apple pies, hikes on her family ranch, and takes her twisty-pawed hound dog on drags.


Nick Mercer


Nick graduated with a degree in anthropology from Connecticut College. He started his career in media as an assistant planner at Mindshare and worked his way up to a media supervisor where he managed a team for the SAP account. After Mindshare, he transitioned to ad sales, working for Ziff Davis on the IGN and AskMen properties.

Outside of the office, Nick enjoys outdoor activities and cooking. Despite his Southern California upbringing and abhorrence of cold weather, he still loves to snowboard and jumps at any opportunity to hit the slopes.


Andrew Montalenti

Chief Technology Officer

Andrew is a technologist with over a decade of experience in software engineering. He earned a bachelor's degree in Computer Science from NYU. After graduating, he acted as a technical lead on a small software team within Morgan Stanley. Prior to founding, he built large-scale web applications and systems through a boutique software engineering consultancy he owned and operated. His team served several clients, ranging from startups to large organizations. A dedicated Pythonista, JavaScript hacker, and open source advocate, Andrew is also a published technical author and editor. When he's not obsessing over media and analytics, you'll find him reading about philosophy or economics.


Lindsay Orr

Publisher Development Representative

Lindsay, a Southern California native and USC graduate, majored in Business Administration and minored in Film. Lindsay comes to, joining their sales team, after several years in the film industry - working at a talent agency and for a major movie producer. Lindsay spent time living in Bangkok, Thailand and never got over it - she is a a huge fan of all things South East Asia - and in her free time still loves finding and watching movies and TV shows.

Jonathan Ortega

Account Executive

Jonathan earned a B.S in Business Management from Seton Hall University. He comes from a background of growing revenues and building businesses. He has a strong entrepreneurial spirit and considers himself a pro negotiator. Jonathan also co-founded, a place where the modern man can shop and discover. In his off time, Jonathan enjoys reading, being outdoors, playing basketball, and traveling.

Carlo Palomino


Carlo graduated with a B.S. in Marketing at The College of New Jersey. His background in sales started with his first job out of college; one month after graduation, he was selling orthopedic devices while attending over 8 surgeries per week. He went on to co-found an online educational program that raised funds for elementary schools throughout New Jersey. Carlo then worked in digital ad sales, helping small companies gain interest from retail investors. There, he learned the ropes of web marketing and analytics. Carlo enjoys skiing, basketball, and boxing, and spending time with his family.


Tim Poon

User Experience

Tim hails from Dallas, Texas, where barbecue is an acceptable form of currency and rain turns cars into two-ton hockey pucks. Though he once aspired to be a yoyo champion and close-up magician, he has since run the gamut of working as a developer for big corporations, tiny startups, and a few things in between.

Having studied English, journalism, and computer science in college, Tim's days are filled with a similar platter of shenanigans. He's usually either writing screenplays or working freelance games journalism or just catching up on tech and programming news. Oh, and he's a professional dodgeball player.


Benjamin Probert

Customer Success Manager

Ben was born and raised in northern New Jersey and graduated from the University of Virginia in 2012. He majored in commerce with a concentration in finance and marketing at the McIntire School of Commerce. Ben also played club hockey while there and is a diehard Rangers and Yankees fan.

He comes to Parsley with a product marketing background and is excited to apply this perspective to a new industry.

Benjamin Rapkin

Publisher Development Representative

Benjamin brings a wide range of entrepreneurial experience to While earning his Bachelor’s Degree in Entrepreneurship and Public Policy at the University of Delaware, he co-founded three startups in the digital advertising, publishing, and market research industries. Benjamin is also a lifelong musician, having played piano since the age of four and drum set since the age of eight. He went on to earn a Minor in classical, world, and jazz percussion in college. Benjamin is a New York native, having grown up in Westchester County, but is now a proud resident of Park Slope, Brooklyn.


Andy Rhinehart

Customer Success Manager

Andy brings a wide range of experience in print and digital journalism to An award-winning sports writer for the first half of his career, Andy transitioned to digital in 1998 and has worked there since in a variety of roles involving editing, product development, search engine optimization and analytics for companies such as The New York Times Regional Media Group, Digital First Media's Project Thunderdome and Pew Research Center. A fan of football at all levels and a growing cricket enthusiast, Andy resides in the scenic mountains of Western North Carolina.


Marguerite Roth


Marguerite joins with over 4 years of professional graphic design experience. Having worked with start ups, institutions, agencies, and more, Marguerite brings a wide range of industry knowledge with her design skills spanning both the physical and digital worlds. She earned her BS in Electronic Media, Art, and Communication from Rensselaer Polytechnic Institute in Troy, NY. Marguerite currently lives in Upstate New York where she is an avid skier, frisbee player, and runner.

Kemper Smith


Kemper is a designer of both the digital and physical domains. He received his Bachelor of Architecture in 2005 and has applied his knowledge of the physical design world to user interface design and data visualizations.

His skills in front-end web development, JavaScript, and other visualization technologies demonstrate a core belief that design goes beyond aesthetics. He believes true understanding of a design problem requires knowledge of the processes that take a project from design to reality. Previous to, Kemper worked on data visualizations for Pitch Interactive, Inc.


Mike Sukmanowsky

Product Lead

Mike joins with 5 years of experience in media, most recently as Manager, Digital Analytics at The Globe and Mail He earned a bachelor's degree in Computer Science with a Business Administration option (with honours) from Wilfrid Laurier University in Waterloo, Ontario, Canada.

After graduating, Mike quickly developed an insatiable interest in statistics, analytics and optimization. This passion fuelled him to pursue management roles in digital analytics at two of Canada's prominent media companies: Rogers Digital Media and The Globe and Mail.

While at these companies, Mike had a front row seat to the challenges (or as he likes to say, "opportunities") facing multimedia companies like Rogers as well as traditional publishers like The Globe and Mail.

His knowledge and experience delivering insights, working with a multitude of measurement technologies and building his own reporting and analysis products ensures's roadmap keeps the needs of publishers front and center.


Craig Swidler

Account Executive

Craig studied Film and Political Theory at Emory University. After graduating from Emory, he began working for an experiential marketing firm, LeadDog Marketing, as an account coordinator. In February of 2014 he began working for a tech start up called Nomi where he worked on the Inside Sales team. In college he worked on several short films one of which was selected for the short films section at Cannes. Craig is excited at the opportunity to develop relationships both inside and outside of In his spare time he enjoys team sports and spending time in the Catskills.


Irina Truong

Software Engineer

Irina has a Master's degree in Computer Science from University of Electronics in Kharkiv, Ukraine. She spent first ten years of her programming career developing in Java and then .NET for companies in Ukraine, then got hired to work in the US by Universal Electronics. Her passion for Python brought her to, and then to In her free time, she enjoys flying planes, doing aikido and snowboarding, when she can spare time from taking care of her toddler daughter Sanya.


Allie VanNest

Head of Communications

A media relations expert, Allie has worked in-house at both Grammarly and to execute successful communication programs that include strategic planning, writing and editing, pitching to top-tier media outlets, and identifying speaking and award opportunities. Earlier in her career, Allie cut her professional teeth at Schwartz Communications (which has since been acquired by MSL Group), a public relations firm specializing in strategic communications and engagement. She graduated from Emerson College with a Bachelor of Science in Communications Studies and earned her Master of Education (M.Ed.) in Elementary Education from Lesley University.


Luke Via

Customer Success Manager

Luke is a California native and is an avid surfer, snowboarder, climber, and outdoors enthusiast. He graduated from the University of San Diego with a BA in Marketing and quickly joined the startup industry in San Francisco. Luke brings years of experience in Account Management and Customer Support to the team and plans to apply his skillset to the continued success of


Cody Wilbourn

Dev Ops

Cody graduated with a Bachelor's in Computer Science from Georgia Tech. As a student at Tech, he picked up Linux systems administration and his love of computer hardware. Prior to working at, Cody managed the EDA design cluster at Intel's Austin location, which develops Atom™ processors and SoCs.