We’re a data-driven company, so we saw Parse.ly as a great way for teams beyond our analytics team to be exposed to, use, and learn about data. We promote and/or republish content all the time based on what Parse.ly tells us.
With Parse.ly, there's no danger of taking the wrong lessons from a single article that goes viral, because you can quickly examine your entire body of work in any analysis.
Data can answer the toughest questions
What platform sends the most traffic to media websites?
Knowing where your audience comes from and how that stacks up against the competition is crucial to growing a site and understanding readers. Parse.ly looks at which platforms and sites are sending the most traffic to our network each quarter.
Last quarter, Facebook outpaced Google for the first time.
What is the lifespan of an article?
The pace of digital publishing means that readers' attention moves on quickly to the next and newest piece. In short, your articles have a shelf life. Parse.ly’s data team examined how long an article typically lasts online and how social media affects article lifespans.