Content Strategy

Content strategy is the process, plan, and goals behind your content creation and distribution. Content strategy drives content marketing.

Last updated in November 2021

What is content strategy?

Content strategy is the plan behind your content marketing. Content strategy answers the "why" behind your content. Content strategy involves everything around your content: planning, creating, distribution and measurement. Content strategy is how you make sure your content marketing efforts meet your content marketing goals.

Why is content strategy important?

A content strategy can help you improve your marketing results and ROI by allowing you to understand exactly why you’re using any given type of content, who you want to reach, what content you’re going to create, what goals you’re looking to achieve, what channels to leverage, and who will be in charge of what.

How does content strategy work?

Are are the five essential steps to every successful content strategy:

  1. Define your goal
  2. Know your audience
  3. Create your content
  4. Distribute your content
  5. Measure the outcomes

Content strategy and makes it easy to measure and understand if your content strategy is working. measures over 40 metrics including views, visitors, and conversions. can tell you how your posts, videos, and podcasts are performing on social, search, and other platforms.

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