Reporting Suite Reference Guide

Use this as a reference guide to the Parse.ly reporting suite. Learn what reports are available and different use cases for each.

One-off vs. Recurring Reports

  • Run each report as a one-off or set them up to be recurring.
  • Once the parameters of a recurring report are saved, it can automatically be delivered to your inbox every day/week/ month.
  • All slides in this deck that outline the setup of the reports are referring to the recurring option while the sample outputs are one-offs.

Top Listings Reports

A highly customizable report that can be run in HTML or Excel format that surfaces the top posts, authors, sections, tags or referrers for a selected time period.

To setup a top listings report, choose the following parameters:

  • Type of report (top posts/authors/sections/tags/referrers)
  • How often you want this to run (daily, weekly, monthly)
  • The time of day you want this to run (4am is earliest)
  • The time period
  • The metric to sort by
  • The limit

*Optional – You can add filters to include only content that was published within a specific time period or that is specific to a particular author, section or tag.

Use cases for top listings reports:

  • For those within an organization who are concerned with reporting on a high level.
  • Editors will set up a recurring top posts report that looks at the previous day’s top posts. Once yesterday’s strongest content is identified, he or she can ask questions like:
    • Can we re-promote the top content?
    • Have the top stories all been pushed to all social channels?
    • Has more information come out on the topic and can we write a follow up story?
  • In addition to top posts, these can also be run to report on top authors, sections, tags or referrers within a given time period.

Details Report

A report for either the entire site or a specified author, section, or tag that surfaces the number of posts published, views, visitors, and engaged minutes there were for a specified time period. It also shows what days of the week were strongest, how people found the content, and the top posts.

To setup a details report,  choose the following parameters:

  • Type of report (site/author/section/tag)
  • How often you want this to run (daily, weekly, monthly)
  • The time of day you want this to run (4am is earliest)
  • Time period
  • Specific author, section, or tag Details Report

Use cases for the details report:

  • Get a high level overview of site performance with the Site details report including the number of posts published, total site page views, visitors and engaged minutes, how people found your content, and top posts, authors, sections and tags.
  • Author/Section/Tag – Get more granular information about a specific author, section or tag.
  • We highly recommend that every publisher sets all of their authors up with a recurring Author Details Report. Every Monday, authors will be able to understand:
    • Where their specific audience came from, identify which channels have the biggest growth potential, and implement strategies for growing those specific channels.
    • Build on their already successful posts by writing follow ups if it is a developing story or writing another piece on a topic that is resonating with their audience.
  • Tags details reports are most often used to track sponsored content. By tagging each sponsored post with the name of the sponsor, you can easily generate a sleek and easy to digest report that has a URL that can be shared.

Evergreen Overview Report

A report that surfaces content that is still receiving significant traffic after the average post lifecycle (~3 days).

To setup an evergreen overview report, choose the following parameters:

  • The day of the week you want this to run
  • End date Evergreen Overview Report

Use cases of the evergreen overview report:

  • Often called the “Crystal Ball Report” the Evergreen Overview Report surfaces all posts that receive significant traffic after the average post lifecycle (~3 days). This is the strongest content on the site that stands the test of time and can be re-promoted when needed.
  • Social Media Managers will look to the top evergreen posts if there is a slow day or week and they need to push posts to Facebook or Twitter.
  • Homepage Managers will do the same when looking for strong content that can be recycled on the homepage.
  • Writers and Editors will look for trends among evergreen content in an effort to try to replicate previous success.

Stats Over Time Report

A report that shows the change in page views and visitors over time.

To setup a stats over time report, choose the following parameters:

  • Type of report (site/author/section/tag)
  • How often you want this to run (daily, weekly, monthly)
  • The time of day you want this to run (4am is earliest)
  • Time period
  • Grouping (for viewing change in data by day, week, month or year)

Use cases for the stats over time report:

  • For those within an organization who are concerned with reporting on a high level.
  • To monitor the day to day, week to week, month to month or year to year (depending on the parameters) change in site (or a particular author, section or tag’s) visitors, total page views and post page views.
  • This is where you can see overall site growth or decline over any specified time period.

Audience Overview Report

A report that gives more granular information about a site’s audience on a month by month basis. *In order to run this report, your account must have at least 3 months of data and the report type must be activated by your Customer Success Manager.

To setup an audience overview report, choose to run this for a specific month or set these up to be recurring. Once the report for the previous month is available (usually a week or so into each month), it will be delivered to your inbox.

Use cases for the audience overview report:

  • For those within an organization who are concerned with reporting on a high level.
  • To monitor the month to month change in visitors, duration of visit, time between visit, and the breakdown between new and returning visitors.
  • Works as a scorecard for publishers who want to increase their returning visitors in order to boost loyalty and convert to paying subscribers.
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