NAPCO Media: How to change corporate culture with access to data
NAPCO Media president identifies data analytics as the key to changing the perception that content is secondary to ad revenue.
Mashable: How they use the Parse.ly Data Pipeline
Mashable integrated Parse.ly’s raw data pipeline with the goal of obtaining more granular information about their data.
Greentech Media: Building a new revenue stream
GTM reevaluated its product offerings in the face of changing realities and needs of online advertisors.
GateHouse Media: Amazing audiences with data-driven content decisions
A Q&A about content analytics with Gatehouse Media. Forty-nine GateHouse Media sites use Parse.ly to make data-driven content decisions.
Ars Technica: Leveraging analytics in the newsroom
Ars Technica's Director of Product discusses their analytics strategy. Ars uses Parse.ly data to encourage their editorial team, evaluate post types, and make better reader experiences.