data studies

With one of the largest data sets on media and content,'s data insights team delivers industry-wide analysis and trends. See all of our research into a diverse array of digital publishing trends in one place.

The state of tags in digital media

Are Digital Publishers Using Metadata Well?

The latest installment of the Authority Report summarizes the current state of tags in digital media. The team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

Authority Report Findings:

  • How many organizations are using (and not using) tags
  • Tips for using tags effectively

Press Coverage:

Download this Authority Report

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