In search of inspiration? Think of our guides, reports and cheatsheets as a crash course in what we've learned from working with over 2000 content focused websites.
The Editor's Guide to Online Media
Why being reader-first matters
For years, journalists, writers, and editors have lived by certain rules — rules that made sense when all of your work was published in print form in a newspaper, magazine, guide or book. But those rules have shifted, and now you need to know what’ll create success in the digital age.
Download this free guide to read the new rules for digital publishing and how you can weather the storm by learning more about your audience and readers. This guide provides more than tips and tactics; it provides a framework for creating a sustainable relationship with your readers.
Included in the Editor's Guide:¶
- What “Reader-First” Means for a Digital Reporter or Editor
- 3 Common Misconceptions About Analytics
- 5 Exercises for Understanding Any Website’s Readers Better
- A Step-By-Step Guide for Creating Experiments Based on Knowing Your Readers
Download the Editor's Guide
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Publishers and Metrics: Where the Industry Is Now - a Webinar
Speakers from the CUNY Social Journalism Program, Time Inc., and Parse.ly talk accessing, understanding, and applying content analytics to your publishing strategy.
Getting There: How Brands, Publishers, and Agencies Use Content Analytics
81% of digital media professionals have access to analytics. Learn how they're applying analytics to content strategy, and where the gaps still exist.