As a digital-only, startup media company, Mashable has always relied on data to help inform its editorial choices. Mashable had used another third-party data provider to store view log data. Accessing that data often took multiple days, a process that frustrated the data science team.
In 2016, Mashable integrated Parse.ly’s raw data pipeline with the goal of obtaining more granular information about its data. The Mashable team was able to push this data to BigQuery, its data warehouse, and scale its infrastructure to help uncover specific and actionable information to benefit its editorial team.