Video Analytics that show you the whole picture

Video and text make up your content strategy.
Why not measure it all in one place?

See video analytics in action now

 
Quickly identify articles that include video; find posts that might benefit from added video content or increased distribution
Track key metrics for your videos including visits, plays and minutes watched
Understand the audience for each video, even if it appears in multiple places across your site
Compare multiple videos within one article; improve playlists and monitor readers’ actions after clicking on the first video
Ensure that everyone on your team has access to video analytics, regardless of player or video production skills

Keep your analytics up to speed with your video production efforts

Data from our network of 1000+ content-based sites has shown that producing video doesn't automatically mean your audience will engage with it. Make sure you’re setting your video program up for success by providing easy access to the analytics that will prove what works and improve what doesn’t for anyone that needs it: from content creators to the development team.

Read the Report

Get incredible insight into your audience

Whether it's video, text or another format, make sure that you have access to analytics that give anyone on your team the ability to understand and act on what your audience is telling you. Parse.ly's dashboards provide context for video, posts, authors, sections, tags, referring traffic and more. Take the Parse.ly tour to see how the whole dashboard works together.

Take the Parse.ly tour

"Successful product development requires a deep understanding of audience behavior, and an authoritative source of video metrics will enable publishers to iterate faster."

Austin Smith
CEO, Alley Interactive
Go to alleyinteractive.com

Have questions?
Contact us to learn more about video analytics for your site.

Learn more about video analytics by completing the form below.

Thanks! We’ll be in touch shortly.